An AI agent that builds and leads your team

Most people who try AI agents stop at one chat window. Running a real project takes a team: someone on the inbox, someone on social, someone watching the numbers, and someone in charge. On nox.cool you now describe the project to Nox, and Nox builds that team, mostly from ready-made agents, and leads it.

Blog7 min readThe nox.cool team

A pencil sketch of five grinning faces: a larger heart-eyed one raised in the middle, smaller X-eyed ones stepping down on either side

Key points

  • Describe your project to Nox in plain words. It puts the project on one card for you to approve: a name, the goal, and a brief written from what you said.
  • Nox then builds the team: agents you already have where they fit, ready-made agents from the gallery next (more than 30, each with its job and skills), and new ones only when nothing fits.
  • The whole set-up is one more card: the team, apps to connect, first steps, schedule, the numbers the team is judged by, and how often you hear from Nox.
  • Nox reviews the team's work against those numbers every day and reports to you daily or on Mondays.
  • Each agent asks before paying, sending, posting or anything important, and new agents start with none of your other agents' logins, memory or files.

Most people who try AI agents stop at one chat window. That's fine for a question or a quick job. But running a real project, like a shop or a launch, takes a team: someone on the inbox, someone on social, someone watching the numbers, and someone in charge of all of it. On nox.cool you now describe the project to Nox, and Nox builds that team, mostly from ready-made agents, and leads it. You approve two cards; Nox does the rest and reports back.

Why a team of AI agents is hard to set up

Agents are good at focused work. An agent that only answers customer emails gets very good at it; one that juggles email, social posts and sales research all day gets muddled. So the right shape for real work is several agents, each with one job, and one of them leading.

The trouble is everything around that. You have to decide who does what, write each agent's instructions, give each the right apps, set up what runs every morning and what starts when an order comes in, and then keep an eye on all of them. That's a lot of setup before any work gets done. Most people never get past it.

nox.cool already had projects: a goal run around the clock by your agents, with one of them leading. You'd fill in a form, and the lead would plan the team. Two things were missing. You had to stop and fill in the form instead of just talking, and the lead could only use agents you already had or write brand-new ones from scratch. Now both are fixed.

How it works, step by step

1. Tell Nox about your project

Open Nox from the side menu and describe what you're working on, the way you'd brief a colleague. For example: "This is my project: an online shop called Northern Mugs. I sell hand-glazed mugs on Shopify, answer customers by email, about 20 a day, and post on Instagram three times a week. I want £5k a month in sales by next spring, and every customer answered within 4 hours. Budget for ads: £300 a month."

You don't need a special format. Say what it is, what you want to achieve, and anything Nox should know.

2. Approve the project card

Nox puts the project on a card: a short name, the goal, and a brief written from everything you told it. That brief is what every task on the project works from, so Nox keeps your facts and your words, and lists what it doesn't know yet instead of guessing.

A card titled Start the project Northern Mugs, with the goal, the brief and what happens next
Nothing is made until you approve.

Nothing is created until you tap Approve.

3. A few questions, if something essential is missing

Once you approve, Nox starts setting the project up in its own job. Its card shows in your chat, so you can keep talking about other things. If something essential is missing, like which email account your customers write to or what Nox may do without asking, it asks a few questions at once and doesn't make you answer twenty.

4. Nox chooses the team

This is the new part. For each part of the work, Nox picks in this order:

  1. An agent you already have, if one already does that kind of work. A Researcher you've been using is reused, not copied.
  2. A ready-made agent from the gallery. nox.cool's gallery has more than 30, each with its job written and tested, and most with skills: step-by-step procedures they follow.
  3. A brand-new agent, only when nothing in the gallery fits.

A few of the gallery agents a business project tends to use:

Gallery agentWhat it does
Support deskReads new customer emails and messages, drafts kind, accurate replies from your FAQ and past answers, and flags anything urgent or angry
Social managerDrafts a week of posts in your voice, suggests the best times, and watches for replies worth answering
Sales scoutBuilds a list of companies and people that fit your ideal customer, drafts personal first messages, and tracks replies
BookkeeperCollects receipts and invoices from your email, files them by month, and keeps an expenses sheet up to date
Invoice chaserNotices overdue invoices and sends friendly, firm reminders on a schedule you approve
Competitor watcherWatches competitors' prices, pages and launches, and tells you weekly what changed

5. Approve the set-up card

Everything goes on one card: who's on the team and each one's part in this project, which apps to connect and why, the goal with its first steps, what runs on a schedule, what starts work the moment something happens (a new order, a customer email), the one to five numbers the team is judged by, and how often you hear from Nox.

The set-up card: Support desk, Social manager and Sales scout from the gallery, each with its skills and its part
Gallery agents are marked, with the skills they bring.

Approve it, and everything on the card is made exactly as shown, and nothing else. Gallery agents join your team with their job and skills. Each gets its own computer and memory, and starts with none of your other agents' logins, memory or files.

You approve two cards. Nox builds the rest.

6. Connect the apps

Nox asks you to connect each app the work needs, one at a time: Shopify for orders, Gmail or Outlook for customer emails, Instagram for posts. Each uses the app's own sign-in, or a key you keep in Logins & cards. You can put any of them off and come back to it.

What happens after that

Nox leads. It starts the first steps, hands parts to the team, and does its own. The work shows in two places on the project's page:

  • Chat: the project's room, where each agent posts a short check-in when it finishes something, asks a teammate when it needs something, and Nox posts its daily review.
  • Performance: the numbers the team is judged by, who did how much, and when.

Every day at the hour you chose, Nox reads the room and the numbers, decides the day's plan with the team, and posts its review. That review is your report every day, or every Monday if you prefer.

The project's team: Nox leads, with Support desk, Social manager, Sales scout and Researcher, each with its part
Add or take off an agent on the project's page at any time.

A real example

When we tried it with the Northern Mugs brief above, Nox asked one round of questions, then proposed this team:

  • Support desk from the gallery, to draft every customer reply for the owner to approve and own the 4-hour reply number.
  • Social manager from the gallery, to draft three Instagram posts a week in the owner's voice and never post without approval.
  • Researcher, the agent already on the team, to work out where the next pound comes from: pricing, competitors, and where the £300 ad budget works best.

It asked to connect Shopify, Gmail and Instagram, set the goal as £5,000 a month by 31 March 2027 with every customer email answered within 4 working hours, and put its first steps in order: connect the accounts, start drafting replies as emails arrive, and find out where sales stand today. Two cards, about a minute of the owner's time.

What keeps you in control

  • Two approvals before anything exists. The project waits for the first card, the team and schedule for the second.
  • Every important step still asks. Paying, sending, posting, signing in and deleting wait on an OK card unless you've made a rule.
  • New agents start empty. A gallery agent gets its job and skills, not your other agents' logins, memory, files, wallets or mail.
  • Spending has limits. Each task shows its cost, your daily limit covers everything, and work nobody is watching stops at a few dollars a task.
  • You can change anything. Add or take off an agent, pause the whole project, or ask Nox for a new set-up.

Questions and answers

Can an AI agent manage other AI agents?

Yes. The lead (Nox, unless you pick another agent) plans the work, hands parts to the team, reads their check-ins, reviews progress against the project's numbers every day, and reports to you.

What are ready-made agents?

Agents from the nox.cool gallery with their job already written and tested, often with skills. Support desk, Social manager and Bookkeeper are examples. On a project they're added to your team with their job and skills.

Do I need to set up each agent myself?

No. Nox proposes the whole team on one card, and approving it adds the gallery agents for you. You connect apps when Nox asks.

Will the agents send emails or post without asking?

No. Every payment, message, post or other important step waits on an OK card unless you've made a rule for it.

How much does a project cost to run?

Each task's cost shows on it, and your daily spending limit covers everything together. Work nobody is watching stops at a few dollars a task.

Can I change the team later?

Yes. Add or take off an agent on the project's page, or ask Nox to change the set-up.

Try it

Sign in to nox.cool, open Nox and tell it about something you're working on. The short version of what's new is in start a project by telling Nox about it.

Try it with Nox

nox.cool is in early access. Sign in, or ask for an invite on the home page.

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